Yellow Octopus Logo
Yellow Octopus
TURNING SUSTAINABILITY
INTO
PROFIT.
TURNING SUSTAINABILITY INTO PROFIT.
TURNING SUSTAINABILITY INTO PROFIT
TURNING SUSTAINABILITY
INTO PROFIT.
BCorporation
The Circular Business Advantage

We are the most versatile ecosystem of sustainability solutions that help brands transition from Linear to Circular Business models profitably. Many of the world’s leading brands partner with us for our intelligent and agile approach to turn environmental responsibility into a business advantage.

Dot
TAKE BACK AND RETURNS
WASTE INTO PRODUCTS

shop floor fittings upcycled from fashion waste. Visit our Circular Fashion Hubs to see how we magically transform items previously categorised as trash into treasure.

CONCIERGE RESALE SERVICES

integrity in the resale market with high quality presentation and appropriate pricing.
We work with discerning brands like Yoox, Net-A-Porter, Balenciaga, Harvey Nichols, Saks OFF 5TH and Axel Arigato to deliver a resale experience to their customers that befits their image and retains loyalty.

ONE APP. ALL THINGS FASHION.

500+ shops, leading fashion marketplaces and influencers and has been designed to be circular by default.
We’re growing the most impressive knowledge bank of previously impossible-to-get data on pre and post purchase behaviours. We help brands get smarter on their customers’ product use and their digital marketing investments.

Rock Stars of Circular Fashion
Rock Stars of Circular Fashion

We talent-scout the world from Silicon Valley to Singapore, for the most innovative and commercially promising solutions in sustainability. We are building and investing in the most innovative and commercially viable circular fashion solutions in the industry. Creating and supporting the rock stars who will bring circularity to the fashion industry.

We are pragmatists with a laser-sharp eye for turning a profit. It’s in our DNA from having built Yellow Octopus from scratch. We prime our rock stars of circular fashion with the discipline to deliver solutions that are brutally efficient for both Ps – the Planet and P&L.

And that why brands love us.
Our customers range from the largest value fashion groups in the world to the most luxurious fashion houses from France, the UK, and Italy. They are discerning, and demand solutions and results that help them deliver shareholder value.
So what do we do.
We Fix Problems. Create Value. And Have Fun While Doing It. If you like the sound of it…join us…and let’s rock and roll!
EU & Europe’s first
Cutting Edge Circular Fashion Hubs
Octopus are amazingly intelligent creatures of transformation and regeneration. To make waste a thing of the past, we’ve designed our Circular Fashion Hubs along the same lines. What can’t be reused is transformed and regenerated into a resource and circular product.

Yellow Octopus manages fashion items for maximum re-use. When this is no longer possible, any remaining items normally categorised as waste go to Upcycle Labs to be turned into new products.

We’re determined to make landfills and incinerators redundant.

UK Circular Centre Nottingham, England
UK
UK Circular Fashion Hub Nottingham, England

Yellow Octopus UK Limited & Upcycle Labs Limited
Unit 1 & Unit 2 Teal Park, Cyan Close,
Netherfield , Nottingham
NG14 5JX, England

EU
EU Circular Fashion Hub Warsaw, Poland

Yellow Octopus EU
Gromadzka 5
05-806 Sokolow, Poland

Play Video about Yellow Octopus Video
Play Video about Yellow Octopus Video
EU

EU Circular Centre
Warsaw, Poland

Yellow Octopus EU
Gromadzka 5
05-806 Sokolow, Poland

High Anxiety & FOMO.
Fashion is fast and fickle. What’s in today can be out in the blink of an eye. No surprises that the fashion industry runs on FOMO – the fear of missing out. We don’t do FOMO. We only provide FEEL GOOD solutions.
Let’s play the FOMO game!
Find your solution
High Anxiety:
Huge volumes of waste sent to landfill.

That FOMO Feeling:
Know and measure your by-product potential and opportunities.

New revenue streams from finding new uses for by-products.

Respect of your boss, your customers, and the planet (that’s a lot of respect!).

Pride from being a role model and superhero for saving the planet for the next generation.

Our Solutions. Only FEEL GOOD.
UpcycleLabs

High Anxiety:
Not involved in resale. No clue what happens to your products in secondary markets.

That FOMO Feeling:
Additional revenue streams from the resale market.

Savings opportunities by lowering your cost of waste-disposal.

Useful insights generated from customers’ post purchase behaviour feed into product design, manufacture, and marketing.

Our Solutions. Only FEEL GOOD.

Loop

Reflaunt

High Anxiety:
No Take Back. Avoid responsibility for generating fashion waste.

That FOMO Feeling:
Additional footfall in stores from customers dropping off Take Back items.

Additional traffic online generated from positive publicity.

Reduce risks to brand reputation and minimise exposure to criticism from media and activists.

Reduce impact of imminent Extended Producer Responsibility Tax.

Our Solutions. Only FEEL GOOD.

Yellow Octopus

Loop

High Anxiety:
Out of sight and out of mind, your jobbed off stock ends up on a beach in Africa. Add to planet’s pollution.

That FOMO Feeling:
One-stop logistical expertise to minimise disruption to operations.

Auditable and traceable routes for your unsold inventory and customer returns with zero waste impact.

Recognition from Procurement Team for securing the best market value for excess stock.

Our Solutions. Only FEEL GOOD.

Yellow Octopus

High Anxiety:
Spending a fortune on online campaigns but getting fewer conversions.

That FOMO Feeling:
Know what your customers are buying elsewhere, what they plan to buy next, what they like in their friends’ and influencers’ wardrobes, and what they did with products they already own.

Valuable and highly actionable insights to feed into your product marketing. Getting access to black data points to cut costs of customers retention and acquisition.

Our Solutions. Only FEEL GOOD.

Loop

High Anxiety
That FOMO Feeling
Our Solutions.
Only FEEL GOOD.

Huge volumes of waste sent to landfill.

Know and measure your by-product potential and opportunities.

New revenue streams from finding new uses for by-products.

Respect of your boss, your customers, and the planet (that’s a lot of respect!).

Pride from being a role model and superhero for saving the planet for the next generation.

UpcycleLabs

Not involved in resale. No clue what happens to your products in secondary markets.

Additional revenue streams from the resale market.

Savings opportunities by lowering your cost of waste-disposal.

Useful insights generated from customers’ post purchase behaviour feed into product design, manufacture, and marketing.

Loop
Reflaunt

No Take Back. Avoid responsibility for generating fashion waste.

Additional footfall in stores from customers dropping off Take Back items.

Additional traffic online generated from positive publicity.

Reduce risks to brand reputation and minimise exposure to criticism from media and activists.

Reduce impact of imminent Extended Producer Responsibility Tax.

Yellow Octopus
Loop


Out of sight and out of mind, your jobbed off stock ends up on a beach in Africa. Add to planet’s pollution.

One-stop logistical expertise to minimise disruption to operations.

Auditable and traceable routes for your unsold inventory and customer returns with zero waste impact.

Recognition from Procurement Team for securing the best market value for excess stock.

Yellow Octopus

Spending a fortune on online campaigns but getting fewer conversions.

Know what your customers are buying elsewhere, what they plan to buy next, what they like in their friends’ and influencers’ wardrobes, and what they did with products they already own.
Valuable and highly actionable insights to feed into your product marketing. Getting access to black data points to cut costs of customers retention and acquisition.

Loop
Case Studies
We do some really cool stuff with leading fashion brands and retailers.

All

Yellow Octopus

Upcycle Labs

Reflaunt

Primark
PRIMARK

Take Back & Customer Returns

UK & Europe

Solution: Yellow Octopus

Balenciaga
BALENCIAGA

Concierge Resell Service

Worldwide

Solution: Reflaunt

AllSaints
ALL SAINTS

Upcycle Fashion Waste into Hangers

UK

Solution: Upcycle Labs

All Saints www

George
GEORGE ASDA

Take Back

UK

Solution: Yellow Octopus

Urban Outfitters
URBAN OUTFITTERS

Customer Returns & Excess Stock

UK & Europe

Solution: Yellow Octopus

Urban Outfitters www

Net-A-Porter
NET-A-PORTER

Concierge Resell Service

Worldwide

Solution: Reflaunt

boohoo
BOOHOO GROUP

Customer Returns & Excess Stock

UK & Europe

Solution: Yellow Octopus

Boohoo www

Liverpool FC
LIVERPOOL FC

Upcycle Sports Waste into Drinks Coasters

UK

Solution: Upcycle Labs

Liverpool www

AMAZON

Customer Fashion Returns

UK & Europe

Solution: Yellow Octopus

Amazon www

Primark
PRIMARK

Take Back & Customer Returns

Location: UK & Europe

Company: Yellow Octopus

George
GEORGE ASDA

Take Back

Location: UK

Company: Yellow Octopus

Urban Outfitters
URBAN OUTFITTERS

Customer Returns & Excess Stock

Location: UK & Europe

Company: Yellow Octopus

Urban Outfitters www

Balenciaga
BALENCIAGA

Concierge Resell Service

Location: Worldwide

Company: Reflaunt

Net-A-Porter
NET-A-PORTER

Concierge Resell Service

Location: Worldwide

Company: Reflaunt

Urban Outfitters
URBAN OUTFITTERS

Customer Returns & Excess Stock

Location: UK & Europe

Company: Yellow Octopus

Urban Outfitters www

AllSaints
ALL SAINTS

Fashion Waste Into Changing Room Hangers

Location: UK

Company: Upcycle Labs

All Saints www

Liverpool FC
LIVERPOOL FC

Sport Waste into Drink Coaster

Location: UK

Company: Upcycle Labs

Liverpool www

Urban Outfitters
URBAN OUTFITTERS

Customer Returns & Excess Stock

Location: UK & Europe

Company: Yellow Octopus

Urban Outfitters www

Our impact at a glance
1MILLION pcs diverted from landfill every month
Our impact is global.
Because we all live on the same one planet.
Our impact is GLOBAL
21 Countries
across 5 continents
1MILLION pcs diverted from landfill every month
Our impact is global.
Because we all live on the same one planet.
Our impact is GLOBAL
21 Countries
across 5 continents
Recognition
Awards, grants, certificates, and other accolades don’t really define us.
However, we are full of gratitude and quite proud of the recognition.

Awards, grants, certificates, and other accolades don’t really define us. However, we are full of gratitude and quite proud of the recognition.

All

Yellow Octopus

Upcycle Labs

Reflaunt

Loop

YELLOW OCTOPUS STORY

From an immigrant entrepreneur’s dream in his small, rented house in the North of England to becoming a world leading provider of commercial sustainability solutions. Our humble beginning says a lot about who we are and how we operate in the world.

We’ve come a long way…

It’s not only business. It’s personal.
Message from Jack Ostrowski – Founder of Yellow Octopus Group

“A true billionaire is someone who positively impacts a billion lives.” 

This is my favourite quote and my North Star.

Running a business is hard and exhausting on every level. Having a goal that’s bigger than me keeps me going and reminds me that the sacrifices we make are for a worthwhile of cause. But the business of worthwhile causes is tough and unforgiving.
No profit. No scalability. No real impact. No positive change.

There are multiple approaches to sustainability out there. If you want to go and hug trees naked over the weekend it’s fine, I imagine it can be quite relaxing activity although I’m not sure about the real positive impact on the planet. And measurable and scalable Positive Impact is what the Yellow Octopus Group Ecosystem is all about. 

Our focus is to connect profit with purpose. Solving real pressing problems, at scale, is what we do. We provide rigorous – commercial sustainability – solutions that deliver value, because only then can we generate the scale to turn a small project into global solutions that have long-lasting positive impact on the world.

As an old African proverb says: “If you want to go fast, go alone; if you want to go far, go together.” To introduce systemic change that produces concrete positive impact, we need to enlist multiple stakeholders. Within the Yellow Octopus Group Ecosystem, I am blessed to be surrounded by Rock Star employees and charismatic entrepreneurs. Our ecosystem extends to our visionary business partners who share my commitment to commercial sustainability and are unafraid of change. I am very grateful to everyone.

Together we are on the mission to Fix Problems, Create Value and Have Fun while doing it.

If any of this resonates with you, please join our ecosystem and let’s make the world a little bit better than we found it.

Love & Peace,

Jack
Jack Ostrowski
It’s not only business. It’s personal.
Message from Jack Ostrowski – Founder of Yellow Octopus Group

“A true billionaire is someone who positively impacts a billion lives.”

This is my favourite quote and my North Star.

Running a business is hard and exhausting on every level. Having a goal that’s bigger than me keeps me going and reminds me that the sacrifices we make are for a worthwhile of cause. But the business of worthwhile causes is tough and unforgiving.
No profit. No scalability. No real impact. No positive change.

There are multiple approaches to sustainability out there. If you want to go and hug trees naked over the weekend it’s fine, I imagine it can be quite relaxing activity although I’m not sure about the real positive impact on the planet. And measurable and scalable Positive Impact is what the Yellow Octopus Group Ecosystem is all about. Our focus is to connect profit with purpose. Solving real pressing problems, at scale, is what we do. We provide rigorous – commercial sustainability – solutions that deliver value, because only then can we generate the scale to turn a small project into global solutions that have long-lasting positive impact on the world.

As an old African proverb says: “If you want to go fast, go alone; if you want to go far, go together.” To introduce systemic change that produces concrete positive impact, we need to enlist multiple stakeholders. Within the Yellow Octopus Group Ecosystem, I am blessed to be surrounded by Rock Star employees and charismatic entrepreneurs. Our ecosystem extends to our visionary business partners who share my commitment to commercial sustainability and are unafraid of change. I am very grateful to everyone.

Together we are on the mission to Fix Problems, Create Value and Have Fun while doing it.

If any of this resonates with you, please join our ecosystem and let’s make the world a little bit better than we found it.

Love & Peace,

Jack
Jack Ostrowski
It’s not only business.
It’s personal.
Message from Jack Ostrowski – Founder of Yellow Octopus Group

“A true billionaire is someone who positively impacts a billion lives.” This is my favourite quote and my North Star.

Running a business is hard and exhausting on every level. Having a goal that’s bigger than me keeps me going and reminds me that the sacrifices we make are for a worthwhile of cause. But the business of worthwhile causes is tough and unforgiving.
No profit. No scalability. No real impact. No positive change.

There are multiple approaches to sustainability out there. If you want to go and hug trees naked over the weekend it’s fine, I imagine it can be quite relaxing activity although I’m not sure about the real positive impact on the planet. And measurable and scalable Positive Impact is what the Yellow Octopus Group Ecosystem is all about. Our focus is to connect profit with purpose. Solving real pressing problems, at scale, is what we do. We provide rigorous – commercial sustainability – solutions that deliver value, because only then can we generate the scale to turn a small project into global solutions that have long-lasting positive impact on the world.

As an old African proverb says: “If you want to go fast, go alone; if you want to go far, go together.” To introduce systemic change that produces concrete positive impact, we need to enlist multiple stakeholders. Within the Yellow Octopus Group Ecosystem, I am blessed to be surrounded by Rock Star employees and charismatic entrepreneurs. Our ecosystem extends to our visionary business partners who share my commitment to commercial sustainability and are unafraid of change. I am very grateful to everyone.

Together we are on the mission to Fix Problems, Create Value and Have Fun while doing it.

If any of this resonates with you, please join our ecosystem and let’s make the world a little bit better than we found it.

Love & Peace,

Jack
Jack Ostrowski

About Us

“Less bullshit. More good shit.” is the Yellow Octopus Group motto.

Instead of constantly talking about the shit we’re in, we are a group of entrepreneurs and innovators racing to develop commercially viable solutions on sustainability. We won’t stop until we achieve our ultimate goal – transforming the fashion industry from a Linear to a Circular Economy model.

By offering the best sustainability solutions in one place, we are the engine driving change in the fashion industry.

Contact

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    BCorporation

    Contact

    BCorporation

    Sign up to our newsletter

    About Us

    “Less bullshit. More good shit.” is the Yellow Octopus Group motto.

    Instead of constantly talking about the shit we’re in, we are a group of entrepreneurs and innovators racing to develop commercially viable solutions on sustainability. We won’t stop until we achieve our ultimate goal – transforming the fashion industry from a Linear to a Circular Economy model.

    By offering the best sustainability solutions in one place, we are the engine driving change in the fashion industry.

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    Yellow Octopus UK Limited & Upcycle Labs Limited
    Unit 1 & Unit 2 Teal Park, Cyan Close,
    Netherfield , Nottingham
    NG14 5JX, England

    Privacy Policy
    @2024 Yellow Octopus Group

    Yellow Octopus EU
    Gromadzka 5
    05-806 Sokolow, Poland

    Footer
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    Privacy Policy
    @2024 Yellow Octopus Group

    Yellow Octopus UK Limited & Upcycle Labs Limited
    Unit 1 & Unit 2 Teal Park, Cyan Close,
    Netherfield , Nottingham
    NG14 5JX, England

    Yellow Octopus EU
    Gromadzka 5
    05-806 Sokolow, Poland