Success Stories
Primark

We manage Primark's take-back scheme, redistribute post-retail inventory, and prototyped a recycling bin made from their collected fashion waste. We service Primark across the UK, Ireland, and EU.

Second Life
Zero Waste
Lululemon

We partnered with Lululemon to transform their unwanted customer returns into branded shingle tiles, showcased in their Canadian Pavilion and Champs-Élysées stores during the Paris Olympics.

Zero Waste
Urban Outfitters

We manage and redistribute Urban Outfitters’ post-retail and post-consumer inventory throughout our second-life network.

Second Life
Zero Waste
Amazon

We manage and redistribute the post-consumer inventory of Amazon’s footwear categories throughout our second-life network.

Second Life
Zero Waste
George X ASDA

We manage George at ASDA’s take-back program, covering logistics, website technology, and redistribution of post-consumer and post-retail inventory.

Second Life
Zero Waste
Footasylum

We transformed Footasylum’s unwanted plastic coat hangers into terrazzo-effect shelf inserts for their UK stores.

Zero Waste
Iconic Luxury Brand (NDA)

We have a longstanding partnership with an iconic luxury brand. We manage the secure destruction of their IP-protected fashion and beauty waste and turn them into new products.

Zero Waste
M&S

We partnered with M&S to transform their fashion waste into corporate awards and made clothes recycling bins out of the fashion waste they collected with their take-back program.

Zero Waste
Dunelm

We partnered with Dunelm to turn their home furnishing waste into terrazzo tiles for a cash desk in their brand new Westfield London store.

Zero Waste
Yellow Octopus TikTok Shop

We have embraced social shopping and partnered with TikTok Shop to promote circular shopping and products made from waste.

Second Life
Zero Waste
Circular Software
Free Take Backs by
Yellow Octopus X ASDA toYou

Our partnership with ASDA toYou offers Yellow Octopus users free-of-charge collection of their unwanted clothes. You get your food dropped off and your clothing donation picked up for free.

Second Life
Zero Waste
Circular Software
The Top Reasons
Retailers choose to work with us:
We buy direct. No brokers.

You deal with us, not a chain of subcontractors. No mixed-origin batches, no undisclosed margin, no stock surfacing in a channel you never agreed to.

Your channels stay under contract

Distribution restricted by geography and retailer type, agreed in writing. NDA signed before any commercial discussion.

We move at retail speed

Response within 4 business hours. Logistics mobilised within 5 working days. Settlement within 30 days of collection.

20 years, UK and EU

In recycling since 2006. Two logistics centres, Nottingham (UK) and Sokołów (Poland), with 3,000 pallet spaces.

Audited by the retailers themselves

B Corp, ISO 9001, ISO 14001 and SMETA certified, and regularly audited by the internal audit teams of Primark, M&S and Lululemon.